[About]
[About me]
Hey! I’m Natalia Ishchuk, Product / Senior UX/UI Designer with 6+ years of experience designing web and mobile products, including SaaS platforms and admin dashboards. Specialized in end-to-end product design, turning complex requirements into intuitive user flows through research, data, and cross-functional collaboration.
Beyond work, you’ll find me practicing karate, playing squash, or enjoying adventures with my fluffy dog.
[What Can I Do]
Global Market Experience
Designing products for international markets, adapting UX to cultural, regulatory, and business differences.
Global Market Experience
Designing products for international markets, adapting UX to cultural, regulatory, and business differences.
Global Market Experience
Designing products for international markets, adapting UX to cultural, regulatory, and business differences.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Problem-Solving Expertise
Transforming challenges into simple, impactful solutions.
Global & Cross-Market Experience
Designing products for international markets, adapting UX to cultural, regulatory, and business differences.
Global & Cross-Market Experience
Designing products for international markets, adapting UX to cultural, regulatory, and business differences.
Global Market Experience
Designing products for international markets, adapting UX to cultural, regulatory, and business differences.
[Experience]
Floga app
Senior Product Designer
Oct 2025- Current
Freelance
Leading end-to-end product design for the Floga mobile app (iOS & Android), covering onboarding, core user flows, and AI-powered personalization.
Driving user research and data analysis to inform product and design decisions aligned with user needs and business goals.
Improving onboarding clarity, feature adoption, and session completion through optimized user flows and personalized experiences.
Floga app
Senior Product Designer
Oct 2025- Current
Freelance
Leading end-to-end product design for the Floga mobile app (iOS & Android), covering onboarding, core user flows, and AI-powered personalization.
Driving user research and data analysis to inform product and design decisions aligned with user needs and business goals.
Improving onboarding clarity, feature adoption, and session completion through optimized user flows and personalized experiences.
Floga app
Senior Product Designer
Oct 2025- Current
Freelance
Leading end-to-end product design for the Floga mobile app (iOS & Android), covering onboarding, core user flows, and AI-powered personalization.
Driving user research and data analysis to inform product and design decisions aligned with user needs and business goals.
Improving onboarding clarity, feature adoption, and session completion through optimized user flows and personalized experiences.
Havas
Senior UX/UI Designer
May 2025- Oct 2025
Toronto, Canada
Havas
Senior UX/UI Designer
May 2025- Oct 2025
Toronto, Canada
Havas
Senior UX/UI Designer
May 2025- Oct 2025
Toronto, Canada
Enable
Product Designer
Sep 2022- Apr 2025
Toronto, Canada
Enable
Product Designer
Sep 2022- Apr 2025
Toronto, Canada
Enable
Product Designer
Sep 2022- Apr 2025
Toronto, Canada
Agrichain
Senior UX/UI Designer
May 2020- Sep 2022
Kyiv, Ukraine
Agrichain
Senior UX/UI Designer
May 2020- Sep 2022
Kyiv, Ukraine
Agrichain
Senior UX/UI Designer
May 2020- Sep 2022
Kyiv, Ukraine
Cosmolot
UX/UI Designer
Aug 2018- May 2020
Kyiv, Ukraine
Cosmolot
UX/UI Designer
Aug 2018- May 2020
Kyiv, Ukraine
Cosmolot
UX/UI Designer
Aug 2018- May 2020
Kyiv, Ukraine
[Certificates]
Revolutionize UX/UI: AI-Design Strategies with ChatGPT
2025, Udemy
Revolutionize UX/UI: AI-Design Strategies with ChatGPT
2025, Udemy
Revolutionize UX/UI: AI-Design Strategies with ChatGPT
2025, Udemy
Design Thinking
2024, Interaction Design Foundation
Design Thinking
2024, Interaction Design Foundation
Design Thinking
2024, Interaction Design Foundation
Advanced Mobile apps
2020, Projector Institute
Advanced Mobile apps
2020, Projector Institute
Advanced Mobile apps
2020, Projector Institute
[Freelance]
Visual Design
Web
Visual Design
Web
Visual Design
Web
Visual Design
Web
Visual Design
Web
Visual Design