VYRD’s legacy claims process was complex and unintuitive, leading to frustrated users, high support volumes, and delays. The goal was to modernize the experience and create a scalable, user-friendly platform.
YEAR
2022
ROLE
UI/UX Designer
SERVICES
UI/UX, Graphic Design, UI Design
The Solution
Research & Insights
Conducted user interviews and behavioral analysis
Defined personas and mapped user journeys
Benchmarked competitors to identify UX opportunities
UX Strategy & Design
Reimagined user flows to minimize friction and cognitive load
Designed intuitive interfaces with a clear visual hierarchy
Developed a scalable design system aligned with WCAG accessibility standards
Prototyping & Testing
Built high-fidelity prototypes
Facilitated multiple usability testing rounds
Iterated based on real user feedback
Tools
Figma • Adobe XD • UserTesting.com • Google Analytics
Impact
+30% increase in user engagement and task completion.
-40% reduction in average claim submission time.
Significant drop in user errors and support requests.
Outcome
The redesigned platform delivered a faster, more intuitive experience, improving user satisfaction and supporting VYRD’s business goals.
Home Security Innovation
THE CHALLENGE
VYRD’s legacy claims process was complex and unintuitive, leading to frustrated users, high support volumes, and delays. The goal was to modernize the experience and create a scalable, user-friendly platform.
YEAR
2022
ROLE
UI/UX Designer
SERVICES
UI/UX, Graphic Design, UI Design
The Solution
Research & Insights
Conducted user interviews and behavioral analysis
Defined personas and mapped user journeys
Benchmarked competitors to identify UX opportunities
UX Strategy & Design
Reimagined user flows to minimize friction and cognitive load
Designed intuitive interfaces with a clear visual hierarchy
Developed a scalable design system aligned with WCAG accessibility standards
Prototyping & Testing
Built high-fidelity prototypes
Facilitated multiple usability testing rounds
Iterated based on real user feedback
Tools
Figma • Adobe XD • UserTesting.com • Google Analytics
Impact
+30% increase in user engagement and task completion.
-40% reduction in average claim submission time.
Significant drop in user errors and support requests.
Outcome
The redesigned platform delivered a faster, more intuitive experience, improving user satisfaction and supporting VYRD’s business goals.
Home Security Innovation
THE CHALLENGE
VYRD’s legacy claims process was complex and unintuitive, leading to frustrated users, high support volumes, and delays. The goal was to modernize the experience and create a scalable, user-friendly platform.
YEAR
2022
ROLE
UI/UX Designer
SERVICES
UI/UX, Graphic Design, UI Design
The Solution
Research & Insights
Conducted user interviews and behavioral analysis
Defined personas and mapped user journeys
Benchmarked competitors to identify UX opportunities
UX Strategy & Design
Reimagined user flows to minimize friction and cognitive load
Designed intuitive interfaces with a clear visual hierarchy
Developed a scalable design system aligned with WCAG accessibility standards
Prototyping & Testing
Built high-fidelity prototypes
Facilitated multiple usability testing rounds
Iterated based on real user feedback
Tools
Figma • Adobe XD • UserTesting.com • Google Analytics
Impact
+30% increase in user engagement and task completion.
-40% reduction in average claim submission time.
Significant drop in user errors and support requests.
Outcome
The redesigned platform delivered a faster, more intuitive experience, improving user satisfaction and supporting VYRD’s business goals.