Improving activation and guiding users to their first practice in a mindfulness mobile app

AgriChain is a data-heavy agricultural management platform designed to help farmers and agribusiness teams manage operations such as crop planning, machinery usage, accounting, weather My role focused on transforming complex agricultural data into clear, actionable workflows aligned with real farmer mental models.

VYRD’s legacy claims process was complex and unintuitive, leading to frustrated users, high support volumes, and delays. The goal was to modernize the experience and create a scalable, user-friendly platform.

Focused on improving the website’s user experience to support key business metrics such as conversion rate (CR), average order value (AOV), and NPS.
Although the business was already well established, UX had not been a strategic focus. By improving critical customer flows, these changes contributed to measurable business growth.

Enable’s platform supports highly complex rebate workflows, negotiations, forecasting, and financial calculations, serving over 100,000 monthly active users. Despite its power, users struggled to transform large volumes of rebate data into actionable insights due to fragmented UX and high cognitive load.